Of all names why PlainSpeak?
PlainSpeaking is all about being brutally honest. Speaking without pretensions or prejudices. When a small, convinced team got together in 2014, resolved to restore the long-last spark in a game known as advertising, the name fitted well. Plainspeaking runs in us. Sugar-coating doesn’t come in our taste. And stretching a promising idea on the cross? Not our breed. Right from when we sit on a brief to translating it to result-fetching, award-winning creatives, it is PlainSpeaking in action.
PlainSpeaking is all about being brutally honest. Speaking without pretensions or prejudices. When a small, convinced team got together in 2014, resolved to restore the long-last spark in a game known as advertising, the name fitted well. Plainspeaking runs in us. Sugar-coating doesn’t come in our taste. And stretching a promising idea on the cross? Not our breed. Right from when we sit on a brief to translating it to result-fetching, award-winning creatives, it is PlainSpeaking in action.
The advertising scenario in 2014 was quite different. A league of look-alikes who had to say ‘We are different’. Finding a foothold for a new creative house was tough, only if not impossible. Thanks to the grey hairs which grew over decades in the industry and thanks to the youthful daring, undaunted by the disapprovals and jeers which swarmed around us, we started to walk the talk. There is always a first time, they say. The first client to trust us for a mandate was none other than Vivanta by Taj – Trivandrum. With our soul already into it, we put everything else to establish the brand as an icon, the capital city took pride in. And the payoff? We didn’t even think about the award rush. But the first set of awards we won was for Taj. Several clients followed, so did awards. Pepper, Maddy’s, Foxglove, Maximize, Big Bang and Goa Fests- the name PlainSpeak rang a bell everywhere.
All of us, right from the start stuck to the fundamental – never complicate the simple. Be it in designs, copy or strategic interventions which changed the game, it was all about PlainSpeaking. A habit which made us the Agency of the Year in 2017. Though we never set the goals, we became and still remain the Most Awarded Young Agency in Kerala.
Our team expanded along with our prestigious clientele. Not even an iota of exaggeration, whenever a client walks to us, they walk away with results. This is because there will always be a new-found enthusiasm when we sit on a new brief, and despite having years behind. All of us still have an ‘exam fever’ before a decisive pitch presentation.
We are what we are because here the left and right brain are not two different worlds. No underpinning, no hazy layers. No long-minded jargons. Wait, did anyone say ‘brief’?
So much for ‘What is in the name?’